Blog>Client Case-Study on Influencer Marketing
Influencer marketing has become one of the most effective ways to reach and engage potential customers. By employing this strategy, brands are able to tap into a targeted and engaged audience, reaching new customers in a way that is more authentic than traditional forms of advertising. This is why we chose to run an influencer campaign for our client Actiph Water.
During the global pandemic, we worked with Actiph Water to build brand recognition and awareness.
To achieve this goal, we collaborated with Actiph to develop an influencer marketing campaign titled #MomentsThatMatter. The client was keen to discover how Actiph Water could help creators smash their goals and reach new heights, so we selected ten content creators to showcase the moments that mattered to them during lockdown.
We carefully selected the ten creators from a variety of industries, including models, athletes, photographers, chefs and lifestyle bloggers. These creators from across the UK had an overall audience size of 576,685 and produced twelve original captivating pieces of content.
Over the course of the campaign we reached a total audience of 623.75k, earning an average engagement rate of 3.1%. In addition, the campaign generated 20,668 video views and 15,194 likes across all ten creators. This successful campaign helped to build an engaged community of Actiphists.
Influencer marketing is based on trust and credibility. Influencers have already built up a strong relationship with their followers, and their endorsement of a product or service carries a lot of weight. When an influencer shares their positive experience of using a product or service, it is much more likely to be trusted by their followers than if the same message came from a company.
Influencer marketing also allows businesses to reach a highly targeted audience. In partnering with influencers who specialise in a specific niche, brands can target their campaigns at the right people, which should result in higher conversion rates. Influencer marketing can be far more cost-effective than traditional forms of advertising, which are often expensive and difficult to measure the effectiveness of. Brands can work with influencers on a project by project basis and measure the results in real-time, making it easier to determine the return on investment.
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