Featured Blog

I Got a Text! SMS vs Email Marketing

Have you noticed more of the texts you receive seem to be from brands rather than friends these days? Well, that’s because a lot more brands are incorporating SMS marketing into their digital strategies. SMS holds its value in immediacy and visibility. According to a 2024 report from Marigold

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Featured Blog

Personalisation in 2024: Data Privacy, The Value Exchange and AI

If personalisation isn’t part of your marketing strategy already, it should be. Twilio’s 2023 State of Personalisation report found over half (56%) of consumers to state they would become repeat buyers after a personalised experience, a 7% increase year-over-year.

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Featured Blog

Why You Need Branding: A 101

ot only does a brand help you to connect with your customers, but generally people are willing to pay more for branded products or services. By either promising quality, consistency, or an image; branding has the power to add increased value and profits to any business.

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