Your website is the online home of your business, a centralised hub that connects all your marketing channels. It’s the first port of call for anyone interested in finding more about your business, and a key deciding factor whether they want to engage with you.
In the eyes of your audience, the quality of your website correlates directly with the quality of your business. Your website says a lot about your brand. If your website isn’t good, people can only assume your business isn’t much cop either.
A whopping 75% of people base their opinion of a company on the quality of their website, and 53% of mobile users will leave after 3 seconds if a website isn’t up to scratch.
Each visitor to your website may arrive for different reasons, but they are all there for a reason. Website users seek answers to questions and solutions to problems. If your website fails to deliver, your competitors are only a click away.
A tailor made website designed specifically for your business is an essential component in presenting your brand effectively to your customers. The ultimate goal of your website is to fulfil the needs of its users on all levels - not only by providing the right information at the right time, but also being easy and safe to use.
Purpose will dictate the type of website your business needs. There are, however, a number of universal elements that constitute a good website. A number of these can be developed on an existing website such as quality well-structured content, good technical SEO, and visual design. However, others need to be built in from the beginning, so with any new site build the following should be front of mind.
A good website should also load like lightning from anywhere in the world, and be designed with a mobile-first mentality. It’s not just about your website looking good, the experience of being on your website must work in harmony for the beauty to be more than skin deep.
More often than not, websites are designed desktop-first, with the mobile version considered only as an afterthought. Designing your website from the point of view of a mobile user allows for a more streamlined and focussed layout, shaving off the fluffy bits and distilling the key elements to help maximise the user experience.
We specialise in designing bespoke websites specifically for the unique needs of your business. Web development is our tech heart, we deliver outstanding custom-built apps, platforms and software to augment your business processes - helping you to do what you do, faster, better, and safer. You can see some examples here.
We have a long history of developing websites on a variety of platforms to suit client requirements with scalability in mind.
We use Google Cloud Platform for hosting all scaling applications and are intensely focused on the security protocols on all sites we develop to help prevent hacking / compromise of the site.
Truth can only be found
in one place: the code.
Robert C. Martin
Truth can only be found in one place: the code.
Robert C. Martin
Both users and search engines are looking for signifiers that your website is a safe haven for visitors. Trust can be the deciding factor of whether a user wants to engage with your business, or bounce out and explore your competition. If your business relies on e-Commerce, you’re going to want to guarantee the security of visitors to your site.
Transport Layer Security, or TLS, creates secure connections for your visitors on three fronts - authentication, encryption and integrity. It’s the most popular security protocol on the internet, the humble little padlock icon secures essentially every eCommerce transaction.
Good site navigation is important for usability and SEO. Try to remember the three click rule, which states that every page on your site should be no more than three clicks away from any other page. To ensure best practice is always maintained, we map out all websites and web pages well ahead of the build.