L'ACTIF
L’ACTIF is an athleisure wear brand conceptualised by a team of creatives who are passionate about fashion, science, and movement. L’ACTIF creates high tech, high performing apparel that empowers the wearer to live their most active life.
The Challenge
As a relatively new brand, L’ACTIF’s main challenge was brand awareness. The client needed to build a presence on social media, firmly establishing the brand in the athleisure space. After launching in Saudi Arabia, the client was looking to expand L’ACTIF’s audience, penetrating the UK market and engaging with UK consumers.
The Key Deliverables
Social media strategy
Content ideation
SEO
Graphic design
Media planning
Photography
Videography
01
Photography
Upon meeting with the client we developed a three month marketing strategy, focusing on the initial route to market and beyond. Our media team handled both the e-comm shoot and lifestyle shoot to create a bank of assets for use on the website and social channels.
02
Social Media
To tackle brand awareness, our social media strategist created a six-month Instagram strategy. This focused primarily on utilising L’ACTIF’s USP (style that moves) to create engaging, entertaining content that would reach a wider audience and increase engagement. We introduced four content pillars to tell the brand story and develop an engaged social community, building the content plan out around these. This content was designed to either entertain, promote, educate, or inspire and to motivate the audience.
Our design team got to work on creating eye-catching visuals for use on Instagram. Over a six month period we achieved an average engagement rate of 3.1%, average total daily reach of 226.8k and increased followers by 113%.
To build upon L’ACTIF’s growing social media presence, we introduced Pinterest and an influencer outreach strategy, with the aim of developing an ongoing relationship with selected brand ambassadors.
03
SEO
L’ACTIF’s SEO challenge as a new brand was gaining visibility in search engines and ranking for relevant keywords. Our SEO specialist conducted keyword research to determine what people were searching for before developing a year long strategy centred around content optimisation. As the site lacked content the first step was content expansion. We introduced a blog page, creating weekly blogs around the content pillars, demonstrating the brand’s expertise. We then worked on headers, meta titles and descriptions, incorporating conversion related keywords into the site copy to catch users from the awareness stage of the funnel.