This brand needs no introduction, with over two billion downloads globally, TikTok has transformed the social media landscape. The app is a video sharing tool that enables users to create, watch, and share short form video content.
TikTok has become the number one platform to discover emerging music artists, and in celebration of this developed its first ever outdoor advertising campaign. TikTok needed a skilled media team to capture content on the day of the campaign launch.
The ONQOR Media team followed TikTok through the build to the execution of the campaign, capturing each step of the process. We shot photography and videography of the construction of the Kentish Town billboard that could be shared on TikTok’s social channels, offering users that coveted behind the scenes insight into the campaign.
On the day of launch we shot the unsigned artists at one of TikTok’s London fly poster locations. Our photographer captured the talent in front of a large scale QR code which, when scanned, would take the user to a curated selection of unsigned artists on the platform. We aimed to capture content that would not only promote the campaign itself but showcased the artists and their personalities.
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