EM Law is a law firm based in Central London. The commercial solicitors provide each client with bespoke advice on law and risk mitigation.
EM Law was looking to increase brand awareness, with the aim of targeting young businesses. The client was in need of a full service agency to manage the re-design and development of the EM Law website, alongside monthly social media management.
Monthly social media management
For this project we pulled in a number of our internal teams. Our Marketing team developed a social strategy designed to build EM Law’s social media presence and cultivate a community. Meanwhile, the ONQOR Design team worked on UI/UX wireframing before passing onto the DevHub for the site build.
We provided EM Law with full service social media management. This involved - Development of social strategy, platform cleanse / set-up, content ideation, content creation, scheduling with publishing, monthly analysis of platforms with performance and community management.
To kick things off, we met with the client on a weekly basis to identify EM Law’s goals, enabling us to develop a comprehensive social media strategy. Once a strategy had been set in place, we conducted bi-weekly meetings to discuss our strategy and ideation with the client, which was then brought to life by our Design team. Aside from the day to day running of the EM Law socials, we executed two distinctive campaigns.
This campaign celebrated the inspirational women at the forefront of change for equality in the workplace. Posts were designed to present information on inspirational women, insightful statistics, and to share valuable resources. We ran this campaign across Instagram, LinkedIn and Twitter with the goal of building maximum brand awareness. From February to March we saw an increase in LinkedIn page views by 156% and those visiting the page within the legal field increased by 35%.
This campaign was designed to re-introduce EM Law to social media. The goal was to present EM Law as a young and dynamic brand, showcasing the people behind EM Law, the services they offer, client testimonials, and blog content. The campaign saw Instagram reach increase by 19% on the following month and an almost 10% increase in Instagram followers.
Print formed a large part of our work, EM Law required newly designed brochures, proposals, and pitch decks to send to clients. The aim for the proposal and pitch deck design was to create more visually engaging content with a consistent flow. We utilised the existing branding, adapting it to a more modern and minimal aesthetic.
The Marketing team worked closely with ONQOR Design to revamp EM Law’s social content. The aim was to capture EM Law, sat in the corporate industry, as a young and spirited, yet professional brand. For this perception shift, we designed assets that creatively showcased industry facts and the team in their day to day lives, to be used in monthly campaigns. We worked collaboratively with the client to develop several creative themes to organise post scheduling, bringing a cohesive feel and style to EM Law’s social pages, crucial for developing a strong visual identity.
EM Law was looking for consistency in staff headshots on the website. Our Media team executed this project by adopting a batch style approach to photographing the large number of staff.
We developed this animation under the guidance of EM Law to showcase its size, capabilities, team, and ethos. This was delivered to the client’s exact description and creative vision, designed to help promote EM Law more effectively to prospective clients.
It starts with a
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