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Featured Blog

Inside The Industry: Beauty Industry Consumer Trends for 2025

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Featured Blog

Inside The Industry: Sustainable Fashion Trends for 2023

Consumers are cutting back. In a 2022 [**survey**](https://home.kpmg/uk/en/home/media/press-releases/2022/04/survey-highlights-impact-of-rising-cost-of-living-on-consumer-spending.html), KPMG found that one third of respondents have had to spend savings in order to meet the higher cost of living.

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Featured Blog

How to Drive Brand Loyalty in 2024

Asking consumers for data is always going to be a point of friction so, if you are asking for data, make sure you’re using that data to create memorable experiences. As an example, when signing up for an ASOS account, users have the option to input their measurements. ASOS’s fit assistant will then use this information to help recommend

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Colour And Shape Psychology In Branding

Colour And Shape Psychology In Branding

What is a Personal Brand?

What is a Personal Brand?

Why You Need Branding: A 101

Why You Need Branding: A 101

How to Define a Brand

How to Define a Brand

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Personalisation in 2024: Data Privacy, The Value Exchange and AI

What is Ethical Consumerism?

The Green Claims Code and How it Affects Marketers

How Consumers Choose Which Influencers to Follow

Marketing Campaigns: Analysing The FIFA Women’s World Cup 2019

A Full Guide in Blog Writing

How to Enhance Wellbeing in a Small Business

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