Featured Blog

Four Tips for Marketing to the Conscious Consumer

For the sustainable or ethical brand, identifying and reaching the conscious consumer is an absolute must. This is because the cost of creating a sustainable product or service is generally much higher.

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Featured Blog

How to Enhance Wellbeing in a Small Business

**Build a health and wellbeing strategy:** Building a strategy is key to any aspect of a business, so why should it be different for health and wellbeing? A recent study found that eight out of ten UK SMEs do not have a strategy in place. By creating a strategy, companies can set out measurable objectives alongside realistic action points to foster real change.

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Featured Blog

The Power of Colour Psychology in Marketing

Colours have a direct impact on the psychology of a viewer, within a nanosecond of viewing a colour a signal is sent to the brain, and the subject makes a judgement on what they see, and how it makes them feel.

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