Blog>How to Boost Engagement on Instagram Stories

How to Boost Engagement on Instagram Stories

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Let’s talk Instagram Stories. They are a powerful social media tool for engaging with your audience, but we all know how challenging it can be to consistently keep users interested and engaged. So, the question is, what can we do to boost engagement?

Utilise Interactive Features

A great way to increase engagement is to make use of interactive features like stickers and questions, enabling your followers to easily interact with your content.

Polls are a simple yet effective way to engage with your followers on your stories. In asking for your followers’ opinions on topics relevant to your brand, such as favourite products, you can generate engagement whilst gaining valuable insight into what your customers want.

Stories only last for twenty four hours, so for content like FAQs you can make use of the ‘Question’ sticker and create a dedicated ‘Q&A’ highlight on your profile. Don’t forget to include a Call-to-Action, directing your followers to the link or sticker you’d like them to click on.


Another effective method for boosting engagement on stories is to collaborate with other accounts. Collaboration with other brands lends itself to cross-promotion, you could create a sponsored story together or host a joint giveaway.

Similarly, you can collaborate with influencers, tapping into their already engaged following, creating a sense of trust in your brand. Though, your most accessible collaborators are your followers! You can get your followers involved by asking for user-generated content to feature on your stories, which not only provides social proof but helps to cultivate that community feel.

Go Live

Instagram Live allows you to stream video content to your followers in real time. This is a great opportunity to connect with your audience, have more of a personal interaction with them and showcase your authenticity.

Share Behind-The-Scenes Content

We all love having a peek behind the curtain to see the inner workings of a business, so share that with your audience! This can help your followers feel more connected to your brand. You can engage with them further by utilising a sticker or question to ask their opinion on a shoot or project.

To wrap up…

Instagram Stories in nature are transitory, so they don’t have to be perfect! Use stories as a way to connect with your audience in a very real sense, showcasing your brand personality. If you do want your stories to last a little longer, remember to make use of the highlight feature.