While the digital age flashes by our thumbs at lightning speed, print has a knack of slowing things down. Print design brings you directly into the daily lives of your customers at those moments when they are disconnected from the digital world, from magazines to building wraps and everything in between.
Print helps your brand deliver captivating design at a physical touchpoint. From our initial meeting, we will get an understanding of your goals and the role that print can play in helping to achieve them.
Our Graphic Design and Marketing teams will develop visual ideas and concepts alongside a clear strategy to ensure that print falls perfectly into your marketing mix and aligns seamlessly with your digital presence.
Print design creates an impression that can resonate deep with its audience, a legitimate and credibly designed item is less aggressive, and more enticing, than its digital counterpart.
The weight of the paper, the sharpness of the print, the quality of the visual elements, all play a part in how your brand is perceived.
If your flyer or brochure looks like it should be stuffed haphazardly through a mailbox alongside kebab menus, your brand is going to be judged as such. If your graphic design looks bogus, your company may as well be, too.
The digital revolution has meant more and more businesses rely solely on the web for marketing. This leaves an advantage for those willing to invest in good quality print design.
Furthermore, as analogue is no longer a tool for mass communication, its role in society has changed. Magazines are now viewed as a product rather than a medium. They have a higher price tag and smaller circulation, but a much more devoted readership. This was always the case with certain magazines, such Vogue, and the reason that high fashion and jewellery brands have continued their high print spend.
Brands now need to view print not as a mass medium, but a niche one. As a way to communicate with a community and associate themselves with a beloved piece of that community, be it fashion, football or fast cars.
Aside from print media, flyers, direct mail, brochures, and billboards all retain their place in the marketing mix. A great example is in-person events, a time when attendees put away their phones and laptops to experience the real world and human interaction. It’s a perfect time for print to work its age-old magic. It’s not print vs digital, it’s using the strengths of both to meet your customers where and how they want to meet you.