If your marketing goals are beginning to look like snow-capped mountains – reaching ever higher into the clouds – we’re here to help. As strategy sherpas, we will carve out your route to market and plan each step you need to take to get there.
From SWOT and competitor analysis, to establishing your target customers and helping with medium and messaging, ONQOR will create your very own tailored marketing plan to provide solid footing as you ascend towards your goals.
The peak of a marketing mountain may seem daunting, but our strategy sherpas live and breathe high-level elements. We fly the flag of your brand with pride as we climb, sustained by your values and key messages. In your hands, you will hold an exhaustive 30-page strategy document, expertly crafted for your business and your business alone. It acts as the charmed compass, guiding you higher and higher towards the summit.
Never again be stumped for marketing initiatives. Bid farewell to winging it on the day. Your comprehensive take-home strategy document provides an extensive timeline of what to do and how to do it, on a month by month basis. Whether you want a 3, 6 or 12 month strategy, we have the expertise to make your ascent up the marketing mountain seem effortless.
As any experienced mountaineer will tell you, preparation comes before perspiration. Before we suit up and boot up, we need to analyse the landscape and macro-environmental factors influencing your operations and opportunities in the market.
Our first meeting is about getting to know your brand. ONQOR will delve deep into your values, ethos, messages you want to communicate - and the goals you want to achieve through your marketing. Only once we have gained an intimate understanding of your brand do we begin mapping out the terrain and devising your best route to market.
We will examine your target audience and competitors, explore how and where you should position yourself, and determine which channels will work best for your brand and audience. We will then help you streamline your efforts into the channels that produce the best results.
We will present our findings to you and run you through the entire marketing plan. You will of course get a copy of this plan, which breaks down what to do on a month by month basis. And if you’re ever unsure about anything, we’re always just a phone call away.
PEST analysis (an acronym for Political, Economic, Social and Technological) focusses on the bigger picture, whilst SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats) considers both internal and external factors that you need to be aware of. Examining these factors will enable us to identify and communicate your unique selling proposition (USP) to help guide your marketing decisions.
Having a clear understanding of where your business is positioned in the market is at the core of every marketing strategy and will feed into all marketing communications. It’s essential to know where you stand before you start to climb, otherwise you can be halfway up Kilimanjaro before you realise you’ve packed to tackle the Matterhorn.
Positioning is about honing in on an idea, a niche, or a target audience. People don’t part with their money because a product or service can do everything, they buy it because it can do something well. Your brand positioning determines the brand’s uniqueness to your customers in relation to your main competitors.
McDonald’s positions itself as a place to grab a quick and cheap meal; Lamborghini as a luxury status symbol. There are undoubtedly healthier places to eat, and more practical means of transportation, but that isn’t what makes them unique. They do fast food and fast cars well, so they position themselves accordingly.
Not every business has the budget for an experienced marketer on their payroll to devise and execute strategies. And with so many marketing channels to choose from - email, ads, social media, to name but a few - having the time and resources to fully explore the myriad options out there can be challenging. Fortunately, our strategy sherpas are dab hands at establishing the best channels for your specific requirements.
Your business’s value proposition is arguably the most important element of your overall marketing messaging. This powerful statement is the song in the hearts of our strategy sherpas, an inspiring message to your customers that elevates you above the competition, that sings out what makes you special.
But this is no cheap slogan. Your value proposition specifies what makes your product or service attractive, why a customer should part with their hard-earned cash, and how the value of your product or service stands out against the noise of your competition.