Featured Blog

The Evolution of UGC

User-generated content refers to any form of content about a brand, product or service, created and shared by individuals on social platforms. UGC holds its unique power in its authenticity. Unlike traditional advertising, which relies on brand-generated content, UGC offers an insight into the real opinions of real people.

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Featured Blog

What is Ethical Consumerism?

In a world where corporations make decisions that individuals may not agree with, ethical consumerism allows people to make choices that can make an impact on the greater good. Consumers (and their money) have a voice and power when it comes to supporting the things they believe in.

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Featured Blog

The End of Universal Analytics: How To Download Your Data

In conjunction with Google’s efforts to streamline analytics, as of July 1st 2024, users will no longer have access to Universal Analytics and all data will be permanently deleted. Though there’s no need to panic. Here’s what you can do.

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